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Welcome to SnapWrap, our weekly marketing roundup on the SnapApp blog!
Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.
Keeping up with all of the latest news on your own is tough, so let us do all the research for you. If you read something that you want to see in the next roundup, send an email with a link to firstname.lastname@example.org.
In This Issue:
Stefanie Flaxman, Copyblogger
Stop. We see you, mid-eye-roll. I know you’re aware that you need to write regularly if you want to become a writer. You might aim to write something every day, even if you don’t publish it anywhere. There’s no substitute for that type of practice. It’s that valuable.
But what do you write about if you don’t have any thoughts to express? (Hint: trick question.)
Greg Cawood, IQnection
Crafting a buyer persona is how you know who your audience is, and knowing your audience is crucial to inbound marketing. A buyer persona is your version of your dream customer. You build them by conducting market research, and interviewing a group of existing customers to find out what makes them tick. Once you have a clear vision of your audience, make sure your content targets and supports that vision.
Marisa Smith, HubSpot
Everybody’s worked for a not-so-great boss before. You know the type – the one that can’t explain directions clearly, never has time for the team, and rarely shows appreciation.
Over 85% of American employees admit to not feeling engaged at work, and the United States loses $500 billion per year in lost productivity every year. It might seem like the odds are stacked against you to be an effective boss, but that’s definitely not the case.
Erin Nelson, Contently
Hiring for your content team right now? Don’t make the mistake of hiring a person that won’t fit into the larger vision for your content marketing strategy. If you run a multifaceted content team with specialized parts, there are four types of people you should be looking for – writers, editors, multimedia people, and strategists.
John Hurley, Radius
In the late 1970s, Pepsi ran an advertisement showing a “taste test” between its product and Coca Cola. Pepsi won the taste test, but a piece of information essential to the test was not mentioned. As a marketer, it can be easy to fall for the results of a similar “test” like this one. But don’t be fooled – go past the “first sip” and consider long-term implications before making any decision.