Stop the Madness: When Marketing Turns Into Groundhog Day
February 2, 2015 | Dan Trefethen
Well, it’s Groundhog Day, and this year, Punxsutawney Phil predicted six more weeks of winter. While it’s not surprising given the weather we’ve had in the Northeast lately, it’s still a bit of a let down – we can’t wait for Spring!
Whether or not you believe in Phil, Groundhog Day is a symbol of folklore and fun in American culture that still captures our attention and makes the news every year. Not only has this tradition been carried on for 129 years, it also inspires popular culture.
The well-loved Bill Murray movie Groundhog Day made millions laugh and cry in 1994 when it followed Phil the weatherman as he repeated February 2nd over and over again. (Fans estimate Phil was stuck in Groundhog Day for more than 8 years!)
In marketing, it can sometimes feel like we’re our own version of Phil the weatherman – just repeating our days over and over again. Write a white paper, design the white paper, promote the white paper, and repeat.
Get Out Of The Funk
But life doesn’t have to be this way! Modern marketers can get inspired and create marketing that matters. But where do we start?
In some cases, it’s as simple as looking at the calendar. Did you know there over 365 holidays and celebrations take place throughout the year? By aligning our campaigns with the calendar, marketers can create amazing campaigns that resonate all year long.
To help you get started, we’ve created the Ultimate Marketer’s Guide to the Holidays where we highlight 100+ holidays and events to guide your marketing calendar. Need fresh inspiration in March? Try “International Ask A Question Day” or “Pi Day” on March 14th. Depending on your brand and your audience, one or the other (or both!) could resonate with your audience. Tying into holidays like these gives you a reason to reach out to your database and build brand connections.
As marketers, we want to provide value and create a human connection with our audience. Holidays and events that we can all relate to give us a perfect way to get started. So what are you waiting for?