Three Steps To Driving More, Higher-Quality Leads with Interactive Content
December 3, 2014 | Dan Trefethen
Every year, the lead generation bar seems to be set higher and higher. Modern marketers are left wondering: How do we generate more, better qualified leads for our sales team with the same amount of time and resources?
Our CEO, Seth Lieberman, has a piece up at DemandGen Report on just this topic. Modern marketers are increasingly finding that shorter form content that engages the prospect is yielding higher click rates and better conversion rates than longer form content.
Find out more about why interactive content works and hear from real companies finding success with interactivity over on the DemandGen Report Blog.