What Are Knowledge Tests & Quizzes?

What Are Knowledge Tests & Quizzes?

Let’s face it – very few people actually like taking a test or quiz. When you hear those words uttered, I’m sure some unsettling thoughts pop into your mind about a test you were unprepared for in college or a quiz you forgot to study for in high school, right?

But they don’t have to have that negative connotation.

They can be fun and engaging, while still providing valuable information to the user, and to you as well. Let’s take a look at how you can become more knowledgeable on the interactive side of tests and quizzes, and how you can gain the most value from them as well.

Knowledge tests and quizzes are used as a means of evaluating the knowledge, abilities, aptitude, skills, or performance of an individual or group. Common examples include:

  • Content-specific Quizzes– “Archer Academy: Who Said It?” or “Seinfeld Mega Trivia Quiz”
  • Topic-specific Quizzes – “How Well Do You Know HTML5?” or “The Academy Award Quiz”
  • Best Practice Tests – “Do You Know How To Save A Co-Workers Life?” or “How Is Your Search Engine Optimization Knowledge?”

Quizzes can be more pop-culture oriented around the general themes of your industry or can be tied very closely to a set of products and services. For example, having a “Weekly News Pop Culture Quiz” on your news website helps increase pageviews which, in turn, could help drive digital revenues.

Or, it could be as simple as promoting a  ”Test Your Marketing Automation Knowledge” exam on your social media channels, which can determine the level of knowledge for your users so you can deliver pinpoint-precise content pieces as part of a follow-on campaign.

cdn_snapapp_com_site_images_resources_SnapApp-Case-Study-DDI_pdfWhat are the mechanics behind knowledge tests and quizzes?

When compared to assessments, which have no correct answers, knowledge tests and quizzes provide only right or wrong answers. Giving your users the opportunity to participate allows you to better understand the level of knowledge each individual prospect has on a particular topic, in an environment and setting where they are most comfortable.

There are many different experiences that you can build around these otherwise simple engagements. The simplest way to present a quiz is to ask a series of questions, and only provide the answers at the end when you give the user a score.

Alternatively, you can deliver answers as the user proceeds through the engagement and also deliver additional information that relates to the question, which in turn establishes your company’s knowledge and/or thought leadership around a subject.

As with many of the other interactive content types, you can bucket users based on their scores and deliver customized results. For instance, users who score below a certain level will receive a resulting call-to-action directing them to read one piece of follow-on content, while those who score higher may be directed to a different part of the content or a completely separate piece of content in general.

Interested? Set up a personalized demo to find out how you could leverage quizzes in your own marketing! 

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