What Has The SnapApp Product Team Been Up To All Summer?
September 25, 2015 | Greg Achenbach
The product team at SnapApp was really busy this summer. We had 4 major releases that introduced lots of great features and a brand new product.
To help you get a better handle on all the updates and changes, I will be hosting an exclusive webinar alongside our Senior Manager of Customer Success, Ali Noel, next Wednesday September 30th at 2pm.
We’ll be going over the major updates and improvements we’ve made to the SnapApp platform in the summer months (it’s a lot!). Here’s a preview of what we’ll be talking about.
In June we announced the release of our new interactive video product. An interactive video incorporates the question and answer functionality of a SnapApp assessment, quiz, poll, calculator, or survey into the fabric of the video itself – after the video has been produced.
As your visitors watch the video, periodic calls-to-action will pop up encouraging interaction. The questions are completely customizable, so marketers can gauge their audience’s interest in the subject matter, test their knowledge, or offer benchmarking opportunities throughout the video.
Here’s an example:
I Can’t Tell
Advanced Marketing Automation Integration
With any marketing automation provider (MAP), you can push data collected with SnapApp into lead records for scoring, nurturing, or outreach. With our new advanced options, you can now customize lead form behavior for prospects you already have in your MAP database.
You now have the option to pre-fill any lead form with available data from your MAP. What would that look like? Here’s an example: Let’s say your lead form contains fields for name, email address, title, and company name. A lead with name and email filled in on the MAP side would have to add their title and company to complete the form. You also have the option to not display a form at all for known prospects, automatically syncing their question/answer data into their lead record.
Better yet, if prospects abandon your SnapApp before hitting the form, we’ll capture and deliver all partial data.
Copy & Convert/Design Templates
In July we introduced a feature we’re calling “Copy & Convert” that allows you to recycle existing SnapApps and create Design Templates quickly and easily.
With this new feature you can:
Create a copy of an existing SnapApp while preserving the styling and layout. Images, text, backgrounds, display settings and more are kept, with the option to clear text and dates with each copy.
Convert the Content Type
Did you create a knockout Assessment that you want to reuse as a Calculator? Have a Calculator that would make a great Interactive Video? You can now convert existing SnapApps to a new type, preserving the styling and layout.
Combined, these tools allow you to scale from a handful of SnapApps to as many as you need for multiple engagements, saving you valuable time.
And lots more..
This is just a sampling of all the new features added over the summer. Sign up for the webinar to find out the rest, and also get a sneak preview of all the cool things we’re adding to the product this fall. If you can’t attend the webinar, you can still sign up and we will send you the recording after the webinar.