SnapApp Blog

What Is an ROI Calculator? And How They Drive B2B Lead Generation

ROI (return on investment) calculators are not only one of the most effective content types today – they’re easier and more cost-effective than ever to create.   With no special coding skills at...

Fresh Off The Press

17 Great Microsite Examples for Driving Buyer Interest

  You can find studies and reports that tell you audiences today crave longer content. Or shorter content. Or snack-sized content.   One thing is for sure, though. Audiences today are harder to engage. They need more from you than a plain ol’ blog post. If you can create an experience out of... Read More

June Release: Instantly Convert PDFs Directly Into SnapApps

Content loading... Please enable javascript! Convert PDFs Directly into SnapApps SnapApp's June release includes three new features: PDF conversion, selected answer state, and new in-platform notifications. Do you have PDFs you could use? Yes... Read More

Get Found: How to Make Content More Discoverable

B2B content is notoriously expensive...and notoriously underutilized.   In fact, some data shows that the average piece of B2B content takes 20 hours to create and $900 to produce, yet 65% goes unused. That’s a lot of wasted resources.   Why is this happening?   One reason has to do with... Read More

Understanding the Modern B2B Sales Process

It's been a dramatic last 10 years for B2B sales teams. What worked a decade ago now makes modern buyers run for the hills.   B2B sales cycles have changed. Salespeople and buyers have a new relationship with one another, and it has directly impacted the sales process.   First, let’s nail down... Read More

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