SnapApp Blog

What Is a Maturity Assessment? And How to Make One in 5 Steps

Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments...but you’re not quite sure what exactly it is.   Let’s clear that up.   For the user, a...

Fresh Off The Press

Content Tools and Side Projects: Re-thinking the Traditional Marketing Approach

You’ve probably heard of content tools before – in fact, you may have even used them.   Content tools are the side projects companies put out as helpful tools and resources for their target audience (and they drive some important lead generation efforts and traffic, too.)   Crew’s free stock... Read More

Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)

You’re in the malt shop one day before class when in walks Biff and his crew of goons.   “Where’s my homework, McFly?” he demands.     Rather than eat a knuckle sandwich, you promise to bring the bully’s homework to his house later so he can take full credit for your work. Little do you know... Read More

8 Types of Interactive Business Videos to Create Today

If you’re like most B2B marketers, you’re already using – or at least thinking about using – video in your marketing.   And you should be. Video can be an incredibly powerful medium for B2B. It brings products to life, puts a human face in front of viewers, adds personality to dryer topics, and... Read More

Oh Snap, We Won a CODiE! SnapApp Wins Best Content Marketing Solution

  It’s a big day for SnapApp – last night, we learned that we won the SIIA CODiE Award for Best Content Marketing Solution!   You like us. You really like us.     It’s a huge honor to be named among the winners. If you’re not familiar with the CODiEs, it’s the software and information... Read More

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