SnapApp Blog

How to Nail B2B CTAs: Email, Social, Blog, & Web

  The call-to-action (CTA) is a core component of any marketing effort today, especially within the B2B space. Without one, how do you expect your target audience to do what you need them to do...

Fresh Off The Press

7 Tips for Getting Your First Speaking Engagement, and How I Got Mine Thanks to Lady Gaga

Katie Martell is a marketing strategist, business advisor, and entrepreneur based in Boston, MA. She is a frequent speaker and emcee at conferences including TEDx, INBOUND, and MarketingProfs, and serves as the Co-Executive Director of Boston Content, the city's largest community of content... Read More

What Are Micro-Influencers and How Are They Different?

Influencer marketing is now a billion dollar game on Instagram, that’s right, billion with a B.   It’s because it works: influencer marketing campaigns boast some of the highest ROI metrics available to marketers today. But its effectiveness also means the price of entry can be exclusionary for... Read More

Full Funnel Marketing: What It Is, And How To Do It Properly (With Strategies And Examples)

  Marketing isn’t as simple as it used to be. It’s no longer a matter of bringing in as many leads as possible and handing them off to the sales team for qualification. With the amount of research now performed online — enabled by the vast amount of freely available content — buyers tend to... Read More

What Is Decision Theory and How Can It Help Your Marketing Strategy?

Decision theory is a multi-disciplinary area of research founded in economics and philosophy that seeks to explain how humans exercise freedom, and therefore make decisions.   From breaking down the mental process that results in human decision making to explaining why we find compromises so... Read More


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