SnapApp Blog

25 Shocking Stats about Demand Gen in 2018

When it comes to demand generation, it can feel like you’re moving in the dark. Unsure of what other companies are doing and seeing success with, you only have your own data set to pull from when...
5/22/18

Fresh Off The Press

[Video] 9 Totally Different Marketing & Content Leaders Share What They Learned in 2017

The close of every year usually brings with it revelations and reflections on the past 12 months.   2017 is definitely no exception. As technologies and trends continue to change, it can seem like a constant game of catch up both in a professional standpoint, but also personally in this whole “... Read More

30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

  We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging.   While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly.   Today,... Read More

17 Creative Examples of Bottom-of-the-Funnel Marketing

Bottom of the funnel marketing helps convert potential customers into actual customers.   It does so by helping the potential buyer overcome his or her objections so the conversion happens. This type of marketing can range from case studies and videos to trials and interactive materials – they’re... Read More

54 Content Marketing Stats to Guide Your 2018 Strategy

  With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun.   And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve... Read More

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