SnapApp Blog

10 Everyday Struggles Of A Digital Marketing Team

Guest post by Dario Supan, content strategist and editor at Point Visible, a digital marketing agency. When he isn't neck deep in outreach projects and editorial calendars, you will most likely find...

Fresh Off The Press

How the New York Times Uses Interactive Content

Want to know an interesting fact?   In 2013, the most popular story published by the New York Times wasn’t a story at all.   It was an interactive assessment.   What’s more: It was published on December 21, just 11 days before the end of the year. In 11 days, this piece of interactive... Read More

Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)

You’re in the malt shop one day before class when in walks Biff and his crew of goons.   “Where’s my homework, McFly?” he demands.     Rather than eat a knuckle sandwich, you promise to bring the bully’s homework to his house later so he can take full credit for your work. Little do you know... Read More

The Millennials Are Here: Your Move, B2B Marketers

  As a Millennial who actively works to buck the lazy and entitled stereotype (specifically at my job in marketing at SnapApp), I was nervous when I heard our new research with Heinz Marketing was focused on Millennials, assuming it would be added to the growing stack of content on the internet... Read More

From Volume to Value: 3 Things S&P Global Market Intelligence Did to Transform Their Marketing

It seems like marketing today is all about more: more content, more campaigns, more leads, more everything. At the same time, we’re expected to drive real results that impact a business’s bottom line: marketing-influenced revenue, pipeline created, etc.   How does a smart marketer bridge the gap ... Read More


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