SnapApp Blog

Marketing Ops Survival Guide: 10 Marketo Hacks to Make Your Life Easier

Marketing automation is the engine behind modern marketing, connecting carefully crafted content to expertly orchestrated demand gen campaigns, all with the ultimate goal of funneling the best leads...

Fresh Off The Press

The Beginner’s Guide to Designing Marketing Experiments

In college, I quickly learned that science was not my forte. From memorizing the periodic table and parts of the plant cell to stoichiometry and the laws of physics, I was not an A or even a B student by any means. So, I became a marketer, because marketers don’t do science things.   Boy was I... Read More

10 Powerful Ways to Transform Your Blog Content With Polls & Quizzes

Blogging has always been a central piece of any content marketing strategy – but not all blogs are created equal. In fact, many blog posts fall on deaf ears.   Why is that?   Well, for one thing: There’s a lot of competition for attention in today’s online environment. Some estimates indicate... Read More

10 Case Studies: Using Interactive Content in Social Media

For many marketing teams, much of their time is devoted to content development. They focus on creating blog posts, interactive videos, quizzes--all of these different online experiences to give their target audience what they’re looking for at every stage of the journey.   But sometimes when it... Read More

How to Get More Targeted Leads (a B2B Playbook)

Brands are often pushing to reach multiple goals at any given time. From improving customer loyalty to lead nurturing, brand awareness, and engagement. The marketing, sales, and service teams have a lot on their plate.   However, no goal is more important for B2B companies than lead generation... Read More


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