SnapApp Blog

How to Nail B2B CTAs: Email, Social, Blog, & Web

  The call-to-action (CTA) is a core component of any marketing effort today, especially within the B2B space. Without one, how do you expect your target audience to do what you need them to do...
4/17/18

Fresh Off The Press

What’s Being Taught in Modern Marketing College Courses?

On my marketing team, we have the following bachelor degrees represented: Elementary Education, International Political Science, Business Administration, English, Psychology and Human Development, Graphic Design, a handful of mixed communication focuses including political, media, corporate, and... Read More

Respecting the Process: What Triathlons Have to Do With a Career in Product and Marketing

957 miles. 72 races. 6 job titles. 20 years experience.   How does one person do it all?   I had the pleasure of chatting with Elisa Velarde, who currently supports marketing for Globalization Partners, about her path from sales to product to marketing, her big plans for the future and what... Read More

Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

As a marketer, you need to know one thing: Are your campaigns actually driving revenue?   If you can’t answer that, you'll struggle to make the right campaign optimizations and push leads further down the funnel.   While vanity metrics like open rates and social shares are super easy to find,... Read More

How to Build Your Personal Brand While Balancing Company and Comfort Level

As a B2B marketer, you’re faced with a number of branding challenges — from explaining what it is that you actually do, to making less-than-exciting (cough *boring*) industries sound intriguing. Marketers today do more than just shape campaigns and figure out how to market products and brands.  ... Read More

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