SnapApp Blog

What Is an ROI Calculator? And How They Drive B2B Lead Generation

ROI (return on investment) calculators are not only one of the most effective content types today – they’re easier and more cost-effective than ever to create.   With no special coding skills at...

Fresh Off The Press

101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today

Interactive content has endless possibilities. It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start.   But the results from interactive content are... Read More

8 Interactive Content Statistics to Guide Your Marketing Spend in 2017

A decade ago, interactive marketing was something we only saw in Hollywood films and video games.       Oh, how things have changed! In just one interactive content campaign, Zenni Optical generated 29,410 conversions and over $1,000,000 in revenue. But that's just the beginning.   This ... Read More

Is Your Content Binge-Worthy?

At the 2013 MacTaggart Lecture Kevin Spacey spoke (in reference to House of Cards and Netflix) directly to a room full of television executives telling them to go with the flow and give audiences "what they want, when they want it. If they want to binge then we should let them binge."   Netflix... Read More

Why Interactive Content Is Transforming the Sales Funnel

The sales funnel continues to transform with emerging technologies. At this point, probably every B2B marketer has seen this stat (or one like it): B2B buyers complete 57% of their research on a product before speaking to a sales representative.   That statistic is actually a bit outdated, now,... Read More

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