SnapApp Blog

How to Nail B2B CTAs: Email, Social, Blog, & Web

  The call-to-action (CTA) is a core component of any marketing effort today, especially within the B2B space. Without one, how do you expect your target audience to do what you need them to do...
4/17/18

Fresh Off The Press

77% of Those Who Entered the Martha Stewart Living Sweepstakes Said YES to Opt-In Offers

Martha Stewart used SnapApp to create a compelling Facebook sweepstakes. Martha's Ultimate Fan sweepstakes featured a grand prize that included a trip for 2 to see "The Martha Stewart Show" live in New York City, including round-trip airfare, hotel accommodations, lunch at one of Martha's favorite... Read More

Is Like-Gating Dead?

One of the most popular methods for increasing the number of likes for your Facebook page is called "like-gating." Like-gating teases potential fans visiting your page with valuable content--either a chance to enter a Facebook sweepstakes, a coupon, engaging content or more. This content entices... Read More

Best SnapApps of 2011

2011 was a big year for SnapApp! We were thrilled to see clients creating so many amazing quizzes and sweepstakes. We couldn't help but look back and share our favorites from the year with you. Best SnapApp Sweepstakes: Magic Beans The Magic Beans 31 Days of Giveaways generated over 100,000 leads... Read More

Beyond the Basics: 5 Free Tools to Help Measure Your Social ROI

For brands launching a Facebook, G+, or Twitter presence for the first time, the value of social media can be tough to gauge. Business leaders, managers, and publishers know that customer engagement is a valuable marketing metric; however, the concept can be less than straightforward to quantify,... Read More

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