SnapApp Blog

What is Multichannel Marketing: An A-Z Guide (with Strategies & Examples)

There’s a reason why you’re never more than five streets away from a Dunkin Donuts in Manhattan. The more locations, the more opportunities Dunkin Donuts has to sell you a syrupy shot of caffeine...

Fresh Off The Press

Social Media Measurement and Analysis: What Metrics to Track and Why

There are many components to an effective social media marketing campaign--conveying your message,?targeting?your audience, reaching new customers and more. How do you know if your social media efforts are getting the results you want? Tracking Your Social Media Campaign Anytime you distribute... Read More

Best Practices for Posting Across Social Networks

Social media is evolving to?accommodate?a range of personalities. While Twitter appeals to casual conversationalists, LinkedIn attracts professional network-builders. Meanwhile, marketers think of Facebook as content-driven?with brand pages intersecting with friendships and close communities. Then... Read More

How to Leverage Your Facebook Fan Page Welcome Tab

For marketers, Facebook can be a powerful referrer. Believe it or not, for some publishers, like Cosmopolitan Magazine, Facebook has surpassed Google as a traffic source. At face value, one measure of a brand's social media health is its number of Facebook fans. As time passes, only a portion of... Read More

Online Publishing Glossary and Terms

The Internet is transforming the language of traditional publishing. With the surging popularity of blogs, online news, virtual magazines, and interactive social media, technology is evolving to engage a range of user types?from mobile users to social gamers and casual conversationalists.... Read More


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