Guest post by Dario Supan, content strategist and editor at Point Visible, a digital marketing agency. When he isn't neck deep in outreach projects and editorial calendars, you will most likely find him in the design chair, tweaking custom graphics for blog posts.
Working in creative industries...
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Marketers know that partnering with influencers is a smart way to reach new audiences and to drive sales. It’s social proof at work: Trusted sources make recommendations of products or services to their audiences, and then those audiences buy.
It happens to me all the time: I see an Instagram...
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There’s a reason why you’re never more than five streets away from a Dunkin Donuts in Manhattan. The more locations, the more opportunities Dunkin Donuts has to sell you a syrupy shot of caffeine.
Being visible in different locations means more visibility, awareness, and opportunities to buy...
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In January, SnapApp teamed up with Sprout Social for its first edition of Ask A Marketer, a new webinar series dedicated to answering the hard-hitting questions marketers face when it comes to, well...marketing.
The best part of this webinar was that the audience shaped the entire conversation...
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