SnapApp Blog

What Is a Maturity Assessment? And How to Make One in 5 Steps

Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments...but you’re not quite sure what exactly it is.   Let’s clear that up.   For the user, a...

Fresh Off The Press

What Are ROI Calculators? And How They Drive B2B Lead Generation

ROI (return on investment) calculators are not only one of the most effective content types today – they’re easier and more cost-effective than ever to create.   With no special coding skills at all, you can create a calculator that allows your target customers to see the tangible benefits of... Read More

21 Ways to Turn Your Assessments Into a Lead Gen Powerhouse

The days of boring lead-capture forms and irritating questions from sales reps are over.   An interactive content assessment – also known as an assessment, persona assessment, personality assessment or maturity assessment – is an easy way to automate your lead scoring while engaging prospects in... Read More

8 Inspiring Interactive Marketing Campaigns (For Every Budget & Team Size)

  Over 53% of content marketers are using interactive content to influence the buyer's journey, with 3/4 indicating they plan to increase investment in the channel in the coming year.    Why is interactive marketing becoming so popular? A few reasons.    In a crowded market, it helps brands... Read More

Answer the Question! 5 Minutes With SnapApp’s New Director of Demand Gen

With summer in our hearts, and in season, we’re happy to announce that SnapApp has a new Director of Demand Generation. His name is David Cunnigham, and he’s taking over to help our marketing teach other marketers how to unleash their potential with interactive content.   To help introduce him as... Read More

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