SnapApp Blog

What Is an ROI Calculator? And How They Drive B2B Lead Generation

ROI (return on investment) calculators are not only one of the most effective content types today – they’re easier and more cost-effective than ever to create.   With no special coding skills at...

Fresh Off The Press

Unsung Marketing Hero of the Day: The Data Analyst

  If you think about the typical sales cycle, who usually gets credit when the deal is won? The Account Executive and the BDR/SDR involved in the process usually receive applause and congratulations from their co-workers.   And rightly so, that’s as it should be, but how did they get all that... Read More

Best Practices for Building Buyer Personas, From the Experts

According to Hubspot, a buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.   These personas are essential for marketing efforts, as they help you define whom you’re creating content for, what your audience... Read More

What to Look for in an Interactive Content Creation Platform

You’ve heard of interactive content. You’ve definitely experienced interactive content in one form or another. (If not, just click around this website, or here, or a few lines below for a riveting ride).   And now, you might be shopping around, comparing options, learning how it works, looking at... Read More

Two Cities, One Marketer: Recapping Marketo and Oracle MME in 14 Quick Observations

Year after year, spring typically is a heavy event season in marketing land. But this year, the week of April 24th held a special distinction. Internally, during our prep we called it “Hell Week.” You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing... Read More

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