SnapApp Blog

How to Nail B2B CTAs: Email, Social, Blog, & Web

  The call-to-action (CTA) is a core component of any marketing effort today, especially within the B2B space. Without one, how do you expect your target audience to do what you need them to do...

Fresh Off The Press

What Makes Good Content Good? 11 Experts Share Their Insights on Content Resonance

  When you think of successful content, what first comes to mind? Is it a case study example where there are a bunch of impressive numbers and results linking to revenue increase? Or is it campaign you recently saw or experienced that just jumped out at you, made you lean forward, and put down... Read More

March Madness: Why Brackets Are Powerful Marketing Content

Ready for the madness? As February dwindles to an end that few are sad to see, in comes March, and with it – a whole lot of basketball.   NCAA’s annual national championship tournament is a weeks-long tournament consisting of 64 different teams competing against each other – commonly referred to... Read More

I Signed Up for 30 Newsletters Across 6 Verticals, and This Is What I Learned

Journalistic newsletters are on the rise this year, and both media and marketing teams are looking for ways to best optimize the channel. To get a high-level view of current newsletter trends, I started an experiment. I wanted to look for styles and patterns in email newsletters and the strategies/... Read More

Infographic Marketing: An Actionable Guide to Getting More Shares, Traffic, Links & Leads

  Visual content is processed 60,000 times faster than text. Using infographics in your marketing can help you better engage and capture reader attention.    But here’s the thing:   Infographics aren’t just great for grabbing a reader’s attention.   They get shares, which helps you reach and... Read More


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