SnapApp Blog

How to Nail B2B CTAs: Email, Social, Blog, & Web

  The call-to-action (CTA) is a core component of any marketing effort today, especially within the B2B space. Without one, how do you expect your target audience to do what you need them to do...

Fresh Off The Press

My Best (and Worst) Campaign EVER: An Interview with Andrea Puhak, Director of Content at Resonate

Do you remember the best marketing campaign you ever executed? How about the worst?   I think one of the best ways to stay inspired and discover new ideas as a marketer is talking to my peers – marketing managers and directors who are living it right with me, testing out different, creative... Read More

Explaining Your B2B Marketing Job to People Who Don’t Work in Marketing

To my luck, there are still frequent times in my life when I find myself in social situations where the majority of people present are not marketing professionals – are not, bless them, even professionals who work predominantly on the web.   During these social settings, one of the frequent... Read More

What I Learned by Reviewing 30 Different Welcome Emails in 30 Days

I regularly sign up for email newsletters so I can learn from brilliant companies and individuals who gather up their best material and send it right to my inbox. In fact, over the past few years, I’ve probably signed up for 350+.   But there’s a particular piece of the getting-started process... Read More

How to Convince Your Boss: 7 Steps to Getting Budget Approval

Whether it’s asking for funding to attend a lesser-known conference, or a new tool/platform to add to your team’s tech stack, the skill of successfully pitching your boss is vital for career advancement.   Everyone knows successful marketers are well-rounded professionals who can point to the... Read More


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