SnapApp Blog

How to Nail B2B CTAs: Email, Social, Blog, & Web

  The call-to-action (CTA) is a core component of any marketing effort today, especially within the B2B space. Without one, how do you expect your target audience to do what you need them to do...

Fresh Off The Press

A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)

  For a century, marketing and advertising were the same thing. It was all about spending money to interrupt people with your messaging, and hoping the interruption was rewarded with a sale.   The quicker the sale, the more profitable the product. The pressure of the bottom line pushed marketers... Read More

The Quiz Factor: How MarketingProfs Used Spirit Animals to Drive Event Booth Traffic

A universal motive of all organizations sponsoring an event is to get event attendees to their booth. That’s goal number one.   Goal number two is to keep these booth visitors attention long enough to have a little bit of a conversation, to impart some awareness about what you do and why it... Read More

109 Content Marketing Blogs to Watch in 2018 (Broken Down By Category)

  Over 2.5 million blog posts are published every single day.   And, 70% of B2B marketers created more content in 2017 compared to 2016. And, the trend looks set to continue.    With so much noise online these days, finding sources of consistent high quality content can seem like searching for... Read More

35 Marketing Tips to Make Your Work Day More Productive

You marketers aren’t just busy people – you’re jugglers.   You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given time. And if you manage an in-house team or contractors … well, you deserve a medal.   The team... Read More


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