SnapApp Blog

What Is an ROI Calculator? And How They Drive B2B Lead Generation

ROI (return on investment) calculators are not only one of the most effective content types today – they’re easier and more cost-effective than ever to create.   With no special coding skills at...

Fresh Off The Press

Bringing Landing Pages to Life With Animation

Landing pages, whether they like it or not, are still the primary conversion source for marketers. Unfortunately, audiences are getting bored. With the amount of standard, status quo landing pages that fill their screens every day, their patience is at a serious low. We’re talking a fraction-of-a... Read More

A Simple Guide to Creating Interactive Ebooks (With Examples and How-To's)

Ebooks have come a long way since the Kindle was first introduced ten years ago. Back then, an ebook was simply an electronic version of its printed counterpart you could view on an e-reader or computer. Today, even non-publishers have the ability to easily craft PDF-style ebooks and post them to... Read More

15 Amazing B2B Examples of Interactive Content

In comedian Aziz Ansari’s most recent stand up act, he discussed healthy eating. While he would like to have a more vegetable-based diet with less or no meat, he  concluded with this simple argument against it: “Salads need to step their game up. Salads aren’t bringing it hard enough.”    ... Read More

Which Marketing Strategy Is Better? Predictive Vs. Personalization

When it comes to delivering personalized experiences, many marketers are still uncertain of whether or not predictive marketing will help them achieve their objectives. And while they very much want to anticipate needs and deliver highly personalized experiences, they often don’t have enough... Read More

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