SnapApp Blog

What Is an ROI Calculator? And How They Drive B2B Lead Generation

ROI (return on investment) calculators are not only one of the most effective content types today – they’re easier and more cost-effective than ever to create.   With no special coding skills at...

Fresh Off The Press

Why I Left My Demand Gen Job to Launch SnapApp’s Interactive Strategy Team

I just left a job I loved. I know, it sounds crazy, but as SnapApp’s Director of Marketing, I had a great experience. I was running a demand generation team that I grew from one (just me!) to six. I’m leaving behind my beloved campaign orchestration, the challenge of lead scoring, and the geekiness... Read More

Mapping Buyer Personas: How to Consider Your Audience in Multiple Dimensions

The idea of creating and using buyer personas is not new – it’s become part of B2B marketing 101. Developing them is a natural step in creating a marketing strategy. Afterall, you can’t really effectively market to your audience if you’re not sure what drives them, what they’re interested in, and... Read More

The Future of Visual Content Explained: The Anatomy of an Interactive Infographic

Data shows that infographics are 30x more likely to be read than text and that they are one of the most shared forms of content on the web. Infographic creation also showed the biggest increase in B2B content in 2016. However, not all infographics are created equally. Miss the mark with bad design... Read More

How Pardot Customers Use SnapApp to Drive Better Marketing Results

All the commotion you’re hearing about interactive marketing is real. Buyer’s want more of it and marketers are increasingly adopting the medium. If you’re using Pardot as your marketing automation solution, you’re a big step in the right direction. With a marketing automation platform already in... Read More


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