SnapApp Blog

[Bracket] The Most Awesome Animals of the Internet: Winner Announcement!

A champ has been crowned. Several weeks ago, as legend has it, a small-to-medium size discussion broke out before a SnapApp marketing meeting about which animal of the internet would win in a match-...

Fresh Off The Press

Snackable Content: How To Drive Big Leads With Bite-Sized Content

Today, I’m going to tell you why snackable content is the answer to your content woes. There’s a lot of hype around long, in-depth posts rights now, and with good reason. Similar to the way a skyscraper rises noticeably above the city skyline, long-form content can help you stand out. But what... Read More

How These 3 Companies Built Content-Enabled Campaigns: Paycor, Blackbaud, SnapApp

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats.   One way they’re doing that is through content-enabled campaigns.   Essentially, these are a series of strategies to align content and... Read More

9 Examples of Live Action Marketing

We love digital marketing here at SnapApp. We live and breathe online content. But we also know that sometimes you need more than an interactive infographic to get your audience’s attention. Sometimes you’ve got to go offline … and go BIG. I rounded up 9 of the most out-of-the-box, live-action... Read More

How Many Touchpoints Are in a Typical Campaign?

Every opportunity you give your customer to interact with your content is a touchpoint. When they provide their email address and click “download now” to receive your white paper, that’s a touchpoint. When they click on a link in your email, that’s a touchpoint. When they click on an interactive... Read More

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