SnapApp Blog

What Is an ROI Calculator? And How They Drive B2B Lead Generation

ROI (return on investment) calculators are not only one of the most effective content types today – they’re easier and more cost-effective than ever to create.   With no special coding skills at...

Fresh Off The Press

The Ultimate Guide to Interactive Marketing

Content marketing is all the rage today. Heck, my grandparents are even talking about it! Ok that one may be a bit of a stretch, but the awareness of content marketing is at a fever pitch. This level of interest has grown 5X in the last 5 years to a point where Google Trends has measured the... Read More

New Feature Makes Previewing and Sharing In-Progress Content Way Easier

When we approach our platform updates and releases, we aim to be thoughtful and innovative in our feature process. The goal is always user-focused: how to create a completely custom interactive content experience, and get it out the door with ease. This is the aim no matter how big of a team or ... Read More

More Isn’t Always Better: Why Lead Funnel Efficiency Matters

As B2B marketers, it can seem like we’re in a constant grind to deliver more: more content, more campaigns, more leads, etc. It’s overwhelming, and it’s too easy to get into a rhythm of just churning through things – capture names, score the leads, pass to sales, check the box. Rinse and repeat.... Read More

What Are the Modern Marketing Struggles? An Interview With Gabriel Marketing Group

The world of digital B2B marketing has gone through many changes over the past decade. New technologies have been developed, new strategies, new audiences, and new struggles. To get a glimpse into the current concerns and questions many marketing teams are having, we’d thought that we ask a... Read More

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