SnapApp Blog

How to Nail B2B CTAs: Email, Social, Blog, & Web

  The call-to-action (CTA) is a core component of any marketing effort today, especially within the B2B space. Without one, how do you expect your target audience to do what you need them to do...
4/17/18

Fresh Off The Press

30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

  We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging.   While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly.   Today,... Read More

17 Creative Examples of Bottom-of-the-Funnel Marketing

Bottom of the funnel marketing helps convert potential customers into actual customers.   It does so by helping the potential buyer overcome his or her objections so the conversion happens. This type of marketing can range from case studies and videos to trials and interactive materials – they’re... Read More

54 Content Marketing Stats to Guide Your 2018 Strategy

  With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun.   And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve... Read More

8 Refreshing Ways to Stay Creative When You’re on a Marketing Team

Thinking creatively and producing new original content is often what we sign up for when joining a marketing team. But sometimes the presence of the processes that make your team successful stifle your creative spark.   Meetings, directional strategies, reporting, emails, more meetings, ad... Read More

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