SnapApp Blog

What is Multichannel Marketing: An A-Z Guide (with Strategies & Examples)

There’s a reason why you’re never more than five streets away from a Dunkin Donuts in Manhattan. The more locations, the more opportunities Dunkin Donuts has to sell you a syrupy shot of caffeine...

Fresh Off The Press

The 5 Fundamental Steps To Integrate Interactive Content Into Your Marketing Strategy

Guest post by Justin Yopp, Revenue Marketing Coach at The Pedowitz Group. @j_yopp   Full disclosure: I love interactive content and have been a SnapApp advocate for well over two years. I’ve used interactive content because I’ve seen it as an engaging approach, delivering huge value when done... Read More

From a Marketing Expert: The Millennial Impact on B2B Buying Committees Is Real

Guest post by Joe Cordo, Chief Marketing Officer at WegoWise. Joe has over 30 years in marketing experience, has led five SaaS teams, and has worked extensively in demand gen and content strategy, as well as sales and marketing alignment.   SnapApp recently published a study on generational... Read More

Content Costumes: How to Pick a Theme for Your Content (+Examples!)

One of the most enjoyable parts of Halloween is getting to dress up. Right?   Sure – the candy is great. The old scary movies on TV are a kick. But donning a costume is a special kind of fun.   You get to show the world a little something about you that they might not know – like your favorite... Read More

Sales and Marketing Alignment: 45 Experts Explain How To Connect The Dots

The B2B sales funnel has changed a lot.   Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. The sales team would attempt to close those leads.   Marketing did their thing. Sales did their thing. Departments... Read More

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