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16 Content Marketing Predictions for 2016

16 Content Marketing Predictions for 2016

Even if we don’t have our New Year’s resolutions ready to go, it’s inevitable: 2016 is just around the corner. Before we know it, the ball will drop in Times Square, and we’ll head into another adventure as marketers, with a new year and a new focus. As 2015 has rolled by, content marketing trends... Read More
How to Motivate Your Audience to Engage With Your Content

How to Motivate Your Audience to Engage With Your Content

Did you know that 155 million Americans regularly play video games? Even those of us who aren’t serious gamers enjoy fun apps, online quizzes and the occasional game on a Nintendo Wii. These activities play a remarkable role in our daily life, allowing us to to step into an alternative universe... Read More
winter holiday marketing b2b

7 Ways to Escape the Same-Old Same-Old in December and January

Every year, marketers panic just as the holidays roll around. High expectations and an increasingly competitive market, make the challenge of shining brighter than their competitors even more challenging. The best holiday marketing is authentic, warm, celebratory, on brand — and — it doesn’t have... Read More
Marketo + SnapApp = Integrations As Easy As Pie

Marketo + SnapApp = Integrations As Easy As Pie

As Thanksgiving approaches, I’m pretty thankful for SnapApp’s integration with Marketo. Weird thing to be thankful for? Maybe, but considering how much I’m in Marketo, and how much I think about ways my campaigns can engage prospects – it’s really not that weird. Today, marketers are finding it... Read More

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