B2B

CEB Sales and Marketing Summit: Throw Away What You Know

CEB Sales and Marketing Summit: Throw Away What You Know

I recently returned from the CEB Sales and Marketing Summit in Las Vegas and let me tell you: I was blown away. We’re Doing It Wrong Companies are doing sales and marketing wrong. We are selling and marketing the wrong way because we aren’t taking the time to truly understand our customers. We... Read More
Why Personalization is the Future of B2B Marketing

Why Personalization is the Future of B2B Marketing

Marketers have a lot of how questions when it comes to demand generation: How do we connect with our target audience? How do we drive sales? How do we engage with one person and everyone at the same time? The answer is always personalization. Personalization is not just adding someone’s name to a... Read More
Gifographics: 5 Keys to Unlocking A More Powerful Infographic

Gifographics: 5 Keys to Unlocking A More Powerful Infographic

Have you heard of a “gifographic”? It’s ok if you haven’t – the term is just starting to pick up steam. Gifographics are an evolution of the infographic – using motion to augment the information provided by a traditional infographic. They are the new kid in town: dynamic, cool and always fun to... Read More
Grabbing the Attention of the Crowd

How Pardot Used Interactive Content to Engage Dreamforce Attendees

Marketing can be tough, but marketing to marketers can add an extra challenge. Our friends at Pardot ran the Marketing Zone at Dreamforce this year, using the opportunity to show off one of their clients, RXBAR. How did they successfully grab the attention of marketers at notoriously-noisy... Read More

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