B2B

What Every Demand Gen Marketer Should Know About Interactive Content

What Every Demand Gen Marketer Should Know About Interactive Content

“Where should I start?” That’s a question we hear a lot from new customers at SnapApp. They’re excited by the idea of interactive content, but aren’t sure quite where it fits with everything they’re already doing. Plus, they don’t have a lot of time to do much more than what they do already – but... Read More
how sales can help marketing create better content

Is Marketing’s Content Dead On Your Desktop or is it a Part of Your Sales Process?

By Megan Tonzi, Director of Marketing, QuotaFactory We all know that sales and marketing departments haven’t always been the best of friends. Let’s begin with the typical example of misalignment and poor communication. Marketing puts in a lot of time and effort to create content for their... Read More
How Qvidian Accelerated Sales Using Interactive Content

How Qvidian Accelerated Sales Using Interactive Content

Bringing your solution to life is one of the most important hurdles for a successful sales conversation. “What does this mean for me?” is a common spoken and unspoken question from prospects, and sales organizations that can tell the right story or demonstrate value through content get to that “a-... Read More
Sales and Marketing: Getting Hitched In Vegas

Sales and Marketing: Getting Hitched In Vegas

The “sales and marketing relationship” is one of the most talked-about pairings in the B2B world. Despite the wide range of emotions the departments may feel for each other the truth is here: sales and marketing are married to each other. A healthy sales-marketing relationship is critical for... Read More

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