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[ASSESSMENT] What’s Your True Marketing Persona?

[ASSESSMENT] What’s Your True Marketing Persona?

What’s the first thing that comes to mind when you hear the phrase “lengthy lead form”? I’m guessing that it’s not anything too positive. Maybe “sigh,” or “this again?” Or “yeah, right.” When prospects come across lead forms, they are thinking the same things: I don’t want to give out my... Read More
Developing Holiday Marketing Content, NOW

Developing Holiday Marketing Content, NOW

With “out-of-office” responders going off at an all time high, work on reviewing the first half of year, and the warm weather beckoning you it can feel like summer is going to be around forever. But it’s not. Soon these warm days will turn crisp and the leaves will start to fall – and we begin... Read More
introducing the Snappys

Announcing SnapApp's First Annual Customer Awards: The Snappys!

SnapApp customers make some pretty amazing things – and get pretty incredible results. From a choose-your-own-adventure game that gathered hundreds of leads within 24 hours to a March Madness-style bracket that drove an 800% increase in web traffic, the past year has been full of truly impressive... Read More
How Element Fleet Used Interactive Content to Engage, Educate, and Entertain Their Audience

How Element Fleet Used Interactive Content to Engage, Educate, and Entertain Their Audience

Today’s demand gen and content marketers are looking to get more out of the content they already have – while giving their audience something more interesting or engaging to consume. Element Fleet decided to repurpose a popular tip sheet into an interactive survey that would meet two goals: build... Read More

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