B2B

shorter lead forms with interactive content

Cut Your Lead Forms in Half (and Double Conversions) with Interactive Content

Imagine you stumble upon a new vendor’s website with an extensive resource gallery. Impressed with what you see, you click on the latest ebook offering. To get the ebook, you have to fill out a lead form on a landing page — no big deal. But you realize there are nine required fields, some of which... Read More
Slow August? Get a Head Start On Fall Holiday Planning

Slow August? Get a Head Start On Fall Holiday Planning

B2C companies get to have all the fun, right? They’re marketing to consumers, so they can tug on heartstrings, celebrate holidays, and share puppy memes on social media. And B2C marketers are getting great returns on the “celebrating holidays” piece. Yesmail recently analyzed the holiday email... Read More
Improve Your Marketing Health

Are You In Marketing Shape?

As we enter the last month of summer, we’ve been hearing about dieting trends, workouts, races, and more. All great things to help keep you in physical shape, but how’s your marketing health? What Does It Mean To Be In Marketing Shape? What does marketing fit really look like? For many marketers... Read More
Is Interactive Content Part Of Your Marketing Stack?

Is Interactive Content Part Of Your Marketing Stack?

You’re a tech-savvy marketer. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack. Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google... Read More

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