Better Data & Profiles

Marketo + SnapApp = Integrations As Easy As Pie

Marketo + SnapApp = Integrations As Easy As Pie

As Thanksgiving approaches, I’m pretty thankful for SnapApp’s integration with Marketo. Weird thing to be thankful for? Maybe, but considering how much I’m in Marketo, and how much I think about ways my campaigns can engage prospects – it’s really not that weird. Today, marketers are finding it... Read More
Why Personalization is the Future of B2B Marketing

Why Personalization is the Future of B2B Marketing

Marketers have a lot of how questions when it comes to demand generation: How do we connect with our target audience? How do we drive sales? How do we engage with one person and everyone at the same time? The answer is always personalization. Personalization is not just adding someone’s name to a... Read More
Sales and Marketing: Getting Hitched In Vegas

Sales and Marketing: Getting Hitched In Vegas

The “sales and marketing relationship” is one of the most talked-about pairings in the B2B world. Despite the wide range of emotions the departments may feel for each other the truth is here: sales and marketing are married to each other. A healthy sales-marketing relationship is critical for... Read More

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