Buyer's Journey

Using Interactive Content to Capture Attention Early in the Buyer’s Journey

Using Interactive Content to Capture Attention Early in the Buyer’s Journey

If you’ve been in marketing for more than a hot second, you’ve no doubt heard of the Buyer’s Journey. What you might not know is that this journey has dramatically changed in the last decade. 67% of the buyer’s journey is now digital. Today’s buyer is up to 90% of the way through their buying... Read More
Are You Leveraging Your Content for Sales Enablement?

Are You Leveraging Your Content for Sales Enablement?

You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Of course you do. But it’s possible that you may be undervaluing the impact your content can have when it’s more integrated with your sales... Read More
What Are Customers Looking for at the Bottom of the Funnel?

What Are Customers Looking for at the Bottom of the Funnel?

At the bottom of the marketing funnel, your leads start taking a hard look at a very specific set of questions and concerns. In order to convert, those questions need to be addressed – and addressed quickly. Because of this, it’s important to plan out a strategy for addressing those needs at the... Read More
15 Facts to Know About Bottom of the Funnel Marketing

15 Facts to Know About Bottom of the Funnel Marketing

The sales funnel, as a whole, is a beautiful thing – but the bottom of the funnel is where things really get interesting.   As a lead moves closer and closer to becoming a customer, marketers need to know how to increase the likelihood that the conversion actually happens. That means putting the... Read More

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