Content Marketing

How Enrollment Marketing Has Become Essential for American Colleges

For most colleges and universities, enrollment marketing is a big piece of the student recruitment puzzle – and it shapes their marketing strategy from top to bottom.   The reason: Today’s higher education landscape is more competitive than ever before. Data from a 2015 Gallup poll of admissions... Read More

What Can B2B Tech Marketing Learn From Coffee Marketing?

Lena Prickett is the Marketing Manager at Modbar, manufacturer of state-of-the art modular, under-counter coffee brewing equipment for cafes. Modbar is a sister company of La Marzocco.   Lena Prickett Modbar | Marketing Manager         Lena has worked in a variety of communications,... Read More
How to Use Micro-Influencers in Your Social Media Marketing

What Are Micro-Influencers and How Are They Different?

Influencer marketing is now a billion dollar game on Instagram, that’s right, billion with a B.   It’s because it works: influencer marketing campaigns boast some of the highest ROI metrics available to marketers today. But its effectiveness also means the price of entry can be exclusionary for... Read More

What Makes Good Content Good? 11 Experts Share Their Insights on Content Resonance

  When you think of successful content, what first comes to mind? Is it a case study example where there are a bunch of impressive numbers and results linking to revenue increase? Or is it campaign you recently saw or experienced that just jumped out at you, made you lean forward, and put down... Read More

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