Content Marketing

The Quiz Factor: How MarketingProfs Used Spirit Animals to Drive Event Booth Traffic

A universal motive of all organizations sponsoring an event is to get event attendees to their booth. That’s goal number one.   Goal number two is to keep these booth visitors attention long enough to have a little bit of a conversation, to impart some awareness about what you do and why it... Read More

109 Content Marketing Blogs to Watch in 2018 (Broken Down By Category)

  Over 2.5 million blog posts are published every single day.   And, 70% of B2B marketers created more content in 2017 compared to 2016. And, the trend looks set to continue.    With so much noise online these days, finding sources of consistent high quality content can seem like searching for... Read More

Inside Look: The Creative Approach to an Award-Winning Content Campaign

In the fall of 2016, SnapApp published an Interactive Experience most closely related to the infographic family. It’s called Content Land: An Interactive Quest.   In the fall of 2017, we were delighted to learn that it had won a Content Marketing World award for Best Use of Interactive... Read More

5 Amazing Ways to Impact Your Audience With Data Storytelling

Data continues as a sizzling hot topic these days. Marketers are learning how to use the right information to drive leads and close sales in record time. Data refines strategy and optimizes efforts, driving your campaign to new heights.   But despite all the buzz data is getting in industry... Read More


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