Content Marketing

How to Best Manage Freelancers + Guiding Them With Strong Research Practices

How to Best Manage Freelancers + Guiding Them With Strong Research Practices

As someone who’s been freelancing full time for three years, I’ve learned quite a few ins and outs of working with clients – and there are many. From getting on the same page at the beginning of the working relationship, to maintaining open communication, there are definitely a few ways a... Read More
Ranking Our Top 10 Blogs from the Summer

Ranking Our Top 10 Blogs from the Summer

It’s been just about a full month gone by since the unofficial conclusion of summer – the kids have returned to school and everyone’s back on the daily work grind. The air is more crisp, the lattes are more pumpkin spiced, the leaves are more orange. It’s not a bad time, for sure – it’s one of my... Read More
Creating A Marketing Strategy Uniting Content, Demand Gen, and Sales

What Is a Content-Enabled Campaign?

Ever heard of a content-enabled campaign? Content-enabled campaigns are a series of strategies to align content and demand generation around creating a dialogue with your audience. They help deliver content based on buyer needs and interest that encourage progression through the funnel while... Read More
Effective Content Promotion: What makes a B2B blog post get 100 upvotes on inbound.org?

What Makes a B2B Blog Post Get 100 Upvotes on Inbound.org?

If you want the best B2B marketing news, there’s one place to go. Inbound.org. The marketing community -slash- news site is the brainchild of Moz founder Rand Fishkin and HubSpot founder Dharmesh Shah. Today it’s a one-stop-shop for the best of the best content about content marketing. Though... Read More

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