Content Marketing

PDFs Aren't the Only Content You Can Use for Demand Generation

19 Demand Generating Content Formats That Aren’t a PDF

PDFs have their place. They’re easy to download, send, design, and skim. Over the years, they’ve become the unofficial default for many marketers, but times are a changin. When it comes to building buzz, holding attention, and reaching new markets, PDFs can fall a little … flat. The good news is... Read More
Stronger Inbound Marketing With Interactive Content: How to Get Started

Stronger Inbound Marketing With Interactive Content: How to Get Started

You’re probably already familiar with inbound marketing methodology, as it’s become a popular marketing approach over the past 10 years. Essentially, inbound marketing means that by creating content that pivots around your customer’s interests while providing them insight and value, you naturally... Read More
The Current Demand Gen and Content Marketing Dynamic

Which Came First: The Content or the Campaign?

“Which came first: The content or the campaign?” doesn’t always evoke a simple, black and white answer – even though it might sound fairly easy to answer on the surface. Here’s why: Content creation teams and Demand Gen teams do, indeed, often work within the same marketing departments. However,... Read More
How Much Content Does Your Marketing Team Actually Need?

How Much Content Does Your Marketing Team Actually Need?

Last month, Steve Rayson, Director of Buzzsumo, published a post that had the content marketing community buzzing. (Pun intended.) This post, titled The Future is More Content, looked at the debate over which content strategy is the best: Producing high-quality content or producing high volumes of... Read More

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