Content Marketing

The History of PDFs and Alternate Content Marketing Formats

The History of the PDF and Its Marketing Limitations

The PDF (Portable Document Format) was created by Adobe Systems in the early 90s as a way for companies and individuals to efficiently and reliably exchange electronic documents. Since then, they’ve become an invaluable tool for marketers, businesses, students, designers, teachers – basically... Read More

7 Awesome SnapApp Blogs on Content Repurposing (+2 Bonus)

A big part of creating effective content and scaling production is to get the most out of every asset. Whether it’s a blog post, ebook, webinar, or event presentations, there are multiple opportunities to repurpose that hard work. To really highlight our advocacy on content repurposing, we’ve... Read More

Take Your Audience Down Memory Lane for Better Marketing Results

Have you heard of that “Pokémon GO” mobile game? Just kidding. Of course you have. It’s all the rage right now. You’ll read all kinds of articles about why that is, too. It brings people together! It gets players out of their houses! It motivates you to explore new places! Yes, yes, and yes... Read More
3 Ways Clever Marketers Repurpose Content

3 Ways Clever Marketers Repurpose Content

How do marketers make the most of the content they produce? Sure, there’s promotion, which most of us probably aren’t doing well enough. Or attribution and measurement, to make sure we know how our content is contributing to the bottom line. But the content assets in and of themselves are more... Read More

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