Content Marketing

17 Creative Examples of Bottom-of-the-Funnel Marketing

Bottom of the funnel marketing helps convert potential customers into actual customers.   It does so by helping the potential buyer overcome his or her objections so the conversion happens. This type of marketing can range from case studies and videos to trials and interactive materials – they’re... Read More
54 Content Marketing Stats to Guide Your 2018 Strategy

54 Content Marketing Stats to Guide Your 2018 Strategy

  With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun.   And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve... Read More

8 Refreshing Ways to Stay Creative When You’re on a Marketing Team

Thinking creatively and producing new original content is often what we sign up for when joining a marketing team. But sometimes the presence of the processes that make your team successful stifle your creative spark.   Meetings, directional strategies, reporting, emails, more meetings, ad... Read More

What Is a Maturity Assessment? And How to Make One in 5 Steps

Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments...but you’re not quite sure what exactly it is.   Let’s clear that up.   For the user, a maturity assessment is essentially a resource that helps indicate whether or not a certain solution... Read More

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