Content Marketing

Content Marketing in the 90s: What Was It Like?

In the early 1990s, content marketing was, for the most part, traditional marketing.   If you wanted to get your company message in front of an audience, you had to place an ad in the newspaper, on TV, radio, billboards, etc.   In fact, almost one-fourth of the $150 billion in US advertising... Read More

Top 10 B2C Marketing Tactics to Use in B2B

  What comes to mind when you read the phrase “B2B marketing?”   The term “boring to boring” gets thrown out there a lot.   What marketers often forget is that businesses are made up of human beings. Don’t think for a moment that B2B marketing has to be less exciting than marketing to... Read More

17 Great Microsite Examples for Driving Buyer Interest

  You can find studies and reports that tell you audiences today crave longer content. Or shorter content. Or snack-sized content.   One thing is for sure, though. Audiences today are harder to engage. They need more from you than a plain ol’ blog post. If you can create an experience out of... Read More
improve content discoverability

Get Found: How to Make Content More Discoverable

B2B content is notoriously expensive...and notoriously underutilized.   In fact, some data shows that the average piece of B2B content takes 20 hours to create and $900 to produce, yet 65% goes unused. That’s a lot of wasted resources.   Why is this happening?   One reason has to do with... Read More

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