Content Marketing

Repurpose with Purpose: A Better Approach To Solving Content Marketing's Biggest Challenge

Scaling your content marketing efforts is no easy task. Here are a ways to help you repurpose, reimagine and recreate the content you already have. Content creation’s biggest challenge used to be creating engaging content. Then, the challenge was where and how to deploy it. Now, content marketing’... Read More

Why Interactive Content Leaves Static Content in the Dust

Interactive content outperforms static content because it provides an engaging experience. There’s a lot of content out there. Today, 90% of B2B marketers use content as a marketing tool, and 60% plan to increase their content marketing budget over the next year, according to the Content Marketing... Read More

Think You're a Content Marketing Pro? Take Our Assessment and Find Out!

Content marketing is still evolving, but best-in-class modern marketers adhere to best practices that keep them on track. Take our assessment and see how you stack up. Content marketing is marketing’s frontier. It’s so new that many don’t know if they're on the right track, and how they can improve... Read More

Big Takeaways From Eloqua Experience 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Eloqua’s ownership may have changed with its acquisition by Oracle, but this much is clear: their... Read More

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