Content Marketing

improve content discoverability

Get Found: How to Make Content More Discoverable

B2B content is notoriously expensive...and notoriously underutilized.   In fact, some data shows that the average piece of B2B content takes 20 hours to create and $900 to produce, yet 65% goes unused. That’s a lot of wasted resources.   Why is this happening?   One reason has to do with... Read More
binge-worthy marketing content

Is Your Content Binge-Worthy?

At the 2013 MacTaggart Lecture Kevin Spacey spoke (in reference to House of Cards and Netflix) directly to a room full of television executives telling them to go with the flow and give audiences "what they want, when they want it. If they want to binge then we should let them binge."   Netflix... Read More
Actionable Guide to Visual Storytelling

An Actionable Guide to Visual Storytelling

15 Tools, Techniques and Examples to Help Cut Through the Noise The world’s biggest brands and ideologies were built on stories. That’s no exaggeration: every major idea, from Star Wars to Apple to Western Democracy to Christianity and Islam, wouldn’t be where it is without the power of... Read More
Summer Campaign Ideas

Your Go-To Guide for Creative Summer Marketing Campaigns (13+ ideas and examples)

  Happy SCUD Day! “SCUD” stands for Savor the Comic, Unplug the Drama, and encourages us to relish in the funnier side of life rather than giving into drama and stress.   If you didn’t know about SCUD day, you are not alone! There’s pretty much a reason to celebrate each calendar day – many of... Read More

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