Content Marketing

Five Reasons Your Marketing Strategy Needs Blogger Outreach

Today's guest post comes from Kristen Matthews of the blogger outreach company, GroupHigh. Imagine you're conducting a job interview and the potential candidate talks about how skillful he or she is. You call the candidate's references and hear less than desirable evaluations. Who do you believe?... Read More

Real-Time Content Marketing and Newsjacking with Interactive Content

How do you win attention and overall mindshare online? You can rank well in search. You can ride viral lift from social word of mouth. You can pay for or earn media coverage, but achieving all three together is usually a pretty high expectation. That is, until you pair the advantages of real-time... Read More

Content Marketing Madness: The Bracketed Battle for Content Supremacy

For any given business objective there are certain kinds of content best suited to achieving the desired result. In this case, however, none of that matters. In this bracketed battle, there can be only one kind of content -- one winning type to rule them all, and it all rests on you! We're pitting... Read More

How SnapApp Uses SnapApp: The Personality Test for Content Marketing

How do marketing platform companies use their own product? It's an important question for both potential buyers and current customers to ask. For platform companies, however, it's an even more important question to answer. At SnapApp, we've built a platform that enables marketers to create an... Read More

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