Content Marketing

White Paper Alternatives for the Savvy B2B Marketer

Sometimes you get tired of the conventional lead-gated eBook/ white paper and you need something fresh that piques the interest of your audience. And as a B2B marketer, you’re constantly thinking of new ways you can relate to your audience on a more human level.   Why? Because effective marketing... Read More

A Simple Guide to Creating Interactive Ebooks (With Examples and How-To's)

Ebooks have come a long way since the Kindle was first introduced ten years ago. Back then, an ebook was simply an electronic version of its printed counterpart you could view on an e-reader or computer. Today, even non-publishers have the ability to easily craft PDF-style ebooks and post them to... Read More

The Future of Visual Content Explained: The Anatomy of an Interactive Infographic

Data shows that infographics are 30x more likely to be read than text and that they are one of the most shared forms of content on the web. Infographic creation also showed the biggest increase in B2B content in 2016. However, not all infographics are created equally. Miss the mark with bad design... Read More

The Explosion of Design It Yourself Tools: Built for Content Marketers

When Adobe Spark debuted in the spring of 2016, it seemed to be the exclamation mark on the populist arrival of design-it-yourself tools. When you’re Adobe, and you have Photoshop, Indesign, Premiere Pro, Dreamweaver, etc. – what does Spark bring to the table that their other tools can’t cover?... Read More

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