Content Marketing

Marketing Madness: The Most Awesome Animals of the Internet Bracket

March is upon us. What does that mean? Well, there’s Daylight Savings Day (sunlight!). There’s St. Patrick's Day (Irish things!). There’s Pi Day (3.14159…!). There’s the first day of Spring (more sunlight!). Oh, and there’s a little basketball tournament that get’s some buzz. The basketball thing... Read More

Interactive Content Can’t Be a One-off: A Tale From the Trenches

Ever have a home run of an idea? A new concept that you got the greenlight for, put it into execution, and, while you got a some really positive results, in the end, not everyone was fully convinced? Even in my pre-SnapApp days, I knew interactive content was a great idea for B2B marketing. And it... Read More

Anatomy of a Valentine’s Day Marketing Campaign

There are many great Valentine’s Day marketing campaigns out there. Each February is a marketing love-fest. But not every campaign hits the mark. Especially in the B2B space, you have to get creative to cut through the noise and engage your audience. So instead of bringing you yet another “5... Read More
Snackable Content

Snackable Content: How To Drive Big Leads With Bite-Sized Content

Today, I’m going to tell you why snackable content is the answer to your content woes. There’s a lot of hype around long, in-depth posts rights now, and with good reason. Similar to the way a skyscraper rises noticeably above the city skyline, long-form content can help you stand out. But what... Read More


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