Demand Gen

How Many Touchpoints Are in a Typical Campaign?

Every opportunity you give your customer to interact with your content is a touchpoint. When they provide their email address and click “download now” to receive your white paper, that’s a touchpoint. When they click on a link in your email, that’s a touchpoint. When they click on an interactive... Read More
Content Promotion

How to Create a Content Promotion Plan in 3 Steps

So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It will help your target audience solve a real problem, and it will establish your company as a credible expert. What’s your plan to make sure that your audience sees the content?... Read More

How to Plan Marketing Content Around Event Promotion

All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. Or some combination of the above. Often, this oversight can result in missed opportunities to educate, engage,... Read More
Marketing Fit: A Demand Gen and Content Marketing Workshop

Want to Come to the Marketing Fit Workshop? Here’s How to Convince Your Boss

You can now register for Marketing Fit! A hands-on, B2B marketing workshop for those who are looking to make big gains on their 2017 marketing goals. The workshop will be at The Loft in Washington, D.C. With the aim to provide impactful takeaways and new strategies to implement immediately, we’re... Read More

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