Demand Gen

Full Funnel Marketing: What It Is, And How To Do It Properly (With Strategies And Examples)

  Marketing isn’t as simple as it used to be. It’s no longer a matter of bringing in as many leads as possible and handing them off to the sales team for qualification. With the amount of research now performed online — enabled by the vast amount of freely available content — buyers tend to... Read More
Explaining Decision Theory for Marketing

What Is Decision Theory and How Can It Help Your Marketing Strategy?

Decision theory is a multi-disciplinary area of research founded in economics and philosophy that seeks to explain how humans exercise freedom, and therefore make decisions.   From breaking down the mental process that results in human decision making to explaining why we find compromises so... Read More
Everything You need to Know About Marketing Attribution Models

Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

As a marketer, you need to know one thing: Are your campaigns actually driving revenue?   If you can’t answer that, you'll struggle to make the right campaign optimizations and push leads further down the funnel.   While vanity metrics like open rates and social shares are super easy to find,... Read More

My Best (and Worst) Campaign EVER: An Interview with Andrea Puhak, Director of Content at Resonate

Do you remember the best marketing campaign you ever executed? How about the worst?   I think one of the best ways to stay inspired and discover new ideas as a marketer is talking to my peers – marketing managers and directors who are living it right with me, testing out different, creative... Read More

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