Demand Gen

What Is a Maturity Assessment? And How to Make One in 5 Steps

Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments...but you’re not quite sure what exactly it is.   Let’s clear that up.   For the user, a maturity assessment is essentially a resource that helps indicate whether or not a certain solution... Read More
Demand Generation: An A-Z Guide for B2B Marketers

Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)

You’re in the malt shop one day before class when in walks Biff and his crew of goons.   “Where’s my homework, McFly?” he demands.     Rather than eat a knuckle sandwich, you promise to bring the bully’s homework to his house later so he can take full credit for your work. Little do you know... Read More

27 Seriously Impactful Event Hacks Every B2B Marketer Should Know

With so much marketing happening digitally now, in-person events have taken on new meaning.   An event is a chance to grow your network, learn more about your industry and upcoming trends, meet influencers and spread the word about your brand.   An event is also an invaluable opportunity to... Read More

Answer the Question! 5 Minutes With SnapApp’s New Director of Demand Gen

With summer in our hearts, and in season, we’re happy to announce that SnapApp has a new Director of Demand Generation. His name is David Cunnigham, and he’s taking over to help our marketing teach other marketers how to unleash their potential with interactive content.   To help introduce him as... Read More

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