Demand Gen

Answer the Question! 5 Minutes With SnapApp’s New Director of Demand Gen

With summer in our hearts, and in season, we’re happy to announce that SnapApp has a new Director of Demand Generation. His name is David Cunnigham, and he’s taking over to help our marketing teach other marketers how to unleash their potential with interactive content.   To help introduce him as... Read More
Data Hero

Unsung Marketing Hero of the Day: The Data Analyst

  If you think about the typical sales cycle, who usually gets credit when the deal is won? The Account Executive and the BDR/SDR involved in the process usually receive applause and congratulations from their co-workers.   And rightly so, that’s as it should be, but how did they get all that... Read More

Mapping Buyer Personas: How to Consider Your Audience in Multiple Dimensions

The idea of creating and using buyer personas is not new – it’s become part of B2B marketing 101. Developing them is a natural step in creating a marketing strategy. Afterall, you can’t really effectively market to your audience if you’re not sure what drives them, what they’re interested in, and... Read More

More Isn’t Always Better: Why Lead Funnel Efficiency Matters

As B2B marketers, it can seem like we’re in a constant grind to deliver more: more content, more campaigns, more leads, etc. It’s overwhelming, and it’s too easy to get into a rhythm of just churning through things – capture names, score the leads, pass to sales, check the box. Rinse and repeat.... Read More

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