Demand Gen

What I Learned by Reviewing 30 Different Welcome Emails in 30 Days

I regularly sign up for email newsletters so I can learn from brilliant companies and individuals who gather up their best material and send it right to my inbox. In fact, over the past few years, I’ve probably signed up for 350+.   But there’s a particular piece of the getting-started process... Read More
25 Holidays to Inspire Your Winter Marketing Campaigns

25 Holidays to Inspire Your Winter Marketing Campaigns (Beyond December)

12/19/17
Do you remember what you did five weeks ago? I know, that’s a pretty long stretch into the memory banks – so let me put it another way. What did you do for Halloween?   I bet you had a much easier time answering the second question. Why? Because holidays provide touchstones, serving as landmarks... Read More

What Is a Maturity Assessment? And How to Make One in 5 Steps

Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments...but you’re not quite sure what exactly it is.   Let’s clear that up.   For the user, a maturity assessment is essentially a resource that helps indicate whether or not a certain solution... Read More

The Beginner’s Guide to Designing Marketing Experiments

In college, I quickly learned that science was not my forte. From memorizing the periodic table and parts of the plant cell to stoichiometry and the laws of physics, I was not an A or even a B student by any means. So, I became a marketer, because marketers don’t do science things.   Boy was I... Read More

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