Demand Gen

Wow, There is So Much Marketing Technology

Wow, There is So Much Marketing Technology

Breaking: Technology Marketer Seeking Marketing Technology Map Gets Ambushed by Other Tech Maps Boston, MA – Searching the most recent Marketing Technology Landscape graphic for a promotion hub solution, Demand Gen Marketer Nicole Dunshire was repeatedly blocked and lured by other devious martech... Read More
Know Your MOFU: Start a Dialogue to Increase Conversion Rates

Know Your MOFU: Start a Dialogue to Increase Conversion Rates

We’re a month into the second half of 2016. Taking a look back at your goals from 1H, how overwhelmed were you? There’s definitely been an increase in the expectation that marketers need to deliver more than they have in the past. We’ve set the bar high for ourselves (and that’s not a bad thing),... Read More
Why You Don’t Need a Pokémon GO Strategy

Why You Don’t Need a Pokémon GO Strategy

I’m throwing this out there to the B2B marketing world: You don’t need a Pokémon GO strategy. There, I said it. I probably should have written this post last week when we were thinking of Pokémon responses for SnapApp, but I didn’t. Why? Because we didn’t need a Pokémon GO strategy. Plus, I was... Read More
Key Takeaways from DGR’s Sales Enablement Tech Report

Key Takeaways from DGR’s Sales Enablement Tech Report

Demand Gen Report has released a new report with findings on the effectiveness of sales enablement technology, and this is must-know information for marketers. In this recap, we’ll look at a few of the major findings from this report, as well as how those findings impact your content marketing... Read More

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