Demand Gen

How to get targeted B2B leads

How to Get More Targeted Leads (a B2B Playbook)

Brands are often pushing to reach multiple goals at any given time. From improving customer loyalty to lead nurturing, brand awareness, and engagement. The marketing, sales, and service teams have a lot on their plate.   However, no goal is more important for B2B companies than lead generation... Read More

Finding Your Ideal Customer: A B2B Guide to the Right Audience

It seems like positioning your brand so that messaging and sales efforts speak directly to the target audience is kind of a no-brainer, right?   You want your ads and sales tools to, well, sell.   But missing the mark happens more often than you’d think — and big brands aren’t exempt from the... Read More
Demand Generation: An A-Z Guide for B2B Marketers

Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)

You’re in the malt shop one day before class when in walks Biff and his crew of goons.   “Where’s my homework, McFly?” he demands.     Rather than eat a knuckle sandwich, you promise to bring the bully’s homework to his house later so he can take full credit for your work. Little do you know... Read More

How to Improve Email Newsletter Performance? Here’s the Engagement Opportunity You’re Missing

When it comes to lead generation and ROI, email continues to dominate. Campaign Monitor data shows that email produces 174% more conversions than social media.   In a way, it’s still a sacred space: Email isn’t at the mercy of a platform’s algorithm. That’s part of the reason so many companies... Read More


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