Demand Gen

How to Promote Your Ebook – A Walk Through

Like any kind of content, an e-book with no promotion plan is like a ship with no sail. Or oars. Or motor. Or communication technology to tell the Coast Guard where you’re stranded out on the open ocean. Without a promotion plan, your ebook just … floats. If you’re lucky, someone will stumble... Read More

How to Lose a Lead in 10 Days: Marketing Courtship Bad Habits

So many blogs and articles speak on best practices for how to capture leads and convert leads, but I sometimes find it difficult to find the posts that point out more negative bad habits for losing leads. We all have ‘em, these bad habits, and we need to face them. Think about it in terms of... Read More

How Many Touchpoints Are in a Typical Campaign?

Every opportunity you give your customer to interact with your content is a touchpoint. When they provide their email address and click “download now” to receive your white paper, that’s a touchpoint. When they click on a link in your email, that’s a touchpoint. When they click on an interactive... Read More
Content Promotion

How to Create a Content Promotion Plan in 3 Steps

So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It will help your target audience solve a real problem, and it will establish your company as a credible expert. What’s your plan to make sure that your audience sees the content?... Read More

Pages

Get Our Latest Blog Posts in Your Inbox

Thank you for subscribing!
Content Land CTA-Blog-300.png
LeadRev-blog-free.png
Subscribe to Demand Gen