Demand Gen

How to Plan Marketing Content Around Event Promotion

All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. Or some combination of the above. Often, this oversight can result in missed opportunities to educate, engage,... Read More
Marketing Fit: A Demand Gen and Content Marketing Workshop

Want to Come to the Marketing Fit Workshop? Here’s How to Convince Your Boss

You can now register for Marketing Fit! A hands-on, B2B marketing workshop for those who are looking to make big gains on their 2017 marketing goals. The workshop will be at The Loft in Washington, D.C. With the aim to provide impactful takeaways and new strategies to implement immediately, we’re... Read More

9 Essential Tips for Researching Your Next Content Campaign

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers.  Not every idea is necessarily perfectly aligned, or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it.  Smart... Read More

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. New opportunities, challenges and technologies are emerging every day... Read More

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