Demand Gen

PDFs Aren't the Only Content You Can Use for Demand Generation

19 Demand Generating Content Formats That Aren’t a PDF

PDFs have their place. They’re easy to download, send, design, and skim. Over the years, they’ve become the unofficial default for many marketers, but times are a changin. When it comes to building buzz, holding attention, and reaching new markets, PDFs can fall a little … flat. The good news is... Read More
9 Holiday Marketing Campaigns That Hit the Mark

9 Top Holiday Marketing Campaigns (For Every Season)

Nothing gets marketers’ creativity flowing quite like an upcoming holiday. Sadly, when executed, many holiday marketing campaigns simply fall flat.   Why is that?   I believe it’s because the audience gets lost in the shuffle. Marketers are so busy trying to find the right images to post on... Read More
Understanding Paid Media and Testing the Right Content

How to Earn Audience Attention With Paid Media: Channel Options & Best Practices

Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places. So how do you know which places are right for your organization? Testing, testing, and more testing. Through experimentation and testing on different paid channels... Read More
Where Are Your Buyers? How to Create Interactive Experiences Based on Their Stage in the Journey

Where Are Your Buyers? How to Create Interactive Experiences Based on Their Stage in the Journey

We’re a little over 2 months til 2017. That’s kind of scary to think about, especially when you realize that you have to start thinking about your marketing campaigns for the upcoming new year. What trends will you follow – or will you be a trendsetter? Do you want your campaigns to be funny or... Read More

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