Demand Gen

9 Holiday Marketing Campaigns That Hit the Mark

9 Top Holiday Marketing Campaigns (For Every Season)

Nothing gets marketers’ creativity flowing quite like an upcoming holiday. Sadly, when executed, many holiday marketing campaigns simply fall flat.   Why is that?   I believe it’s because the audience gets lost in the shuffle. Marketers are so busy trying to find the right images to post on... Read More
Understanding Paid Media and Testing the Right Content

How to Earn Audience Attention With Paid Media: Channel Options & Best Practices

Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places. So how do you know which places are right for your organization? Testing, testing, and more testing. Through experimentation and testing on different paid channels... Read More
Where Are Your Buyers? How to Create Interactive Experiences Based on Their Stage in the Journey

Where Are Your Buyers? How to Create Interactive Experiences Based on Their Stage in the Journey

We’re a little over 2 months til 2017. That’s kind of scary to think about, especially when you realize that you have to start thinking about your marketing campaigns for the upcoming new year. What trends will you follow – or will you be a trendsetter? Do you want your campaigns to be funny or... Read More
The Current Demand Gen and Content Marketing Dynamic

Which Came First: The Content or the Campaign?

“Which came first: The content or the campaign?” doesn’t always evoke a simple, black and white answer – even though it might sound fairly easy to answer on the surface. Here’s why: Content creation teams and Demand Gen teams do, indeed, often work within the same marketing departments. However,... Read More

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