Digital Marketing

Understanding the Modern B2B Sales Process

It's been a dramatic last 10 years for B2B sales teams. What worked a decade ago now makes modern buyers run for the hills.   B2B sales cycles have changed. Salespeople and buyers have a new relationship with one another, and it has directly impacted the sales process.   First, let’s nail down... Read More

Why Events Still Matter in a Snapchat World

At SnapApp, we’re just about at the end of our seemingly nonstop spring event season. Any given week, a chunk of folks from our Boston HQ have been off and running to distant lands, like Phoenix or Las Vegas, extolling the merits of interactive content.   Just a few more shows in these next few... Read More

Best Practices for Building Buyer Personas, From the Experts

According to Hubspot, a buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.   These personas are essential for marketing efforts, as they help you define whom you’re creating content for, what your audience... Read More

Two Cities, One Marketer: Recapping Marketo and Oracle MME in 14 Quick Observations

Year after year, spring typically is a heavy event season in marketing land. But this year, the week of April 24th held a special distinction. Internally, during our prep we called it “Hell Week.” You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing... Read More

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