Digital Marketing

#salesfail: 3 Gripes Buyers Have with B2B Sales & Marketing

  We just wrapped up some research with our friends at Heinz Marketing looking at the differences between generational preferences on B2B buying committees – how Millennials buy vs. Gen Xers vs. Baby Boomers etc.   More than 500 people responded, all with some level of B2B decision-making... Read More
Interactive Content: The Next Frontier for SEO

Interactive Content: The Next Frontier for SEO

The role that content marketing plays in SEO has become more and more evident within the last five years. In order to be truly successful in SEO, you need a content marketing strategy in place.   But, not just any run-of-the-mill content marketing strategy will work.   You need to know what... Read More
social images

How to Quickly Create Attention-Grabbing Social Media Images in 3 Simple Steps

Social media – it’s not just a B2C marketer thing. It should come as no surprise that 83 percent of B2B marketers today use social media content. Marketers say they see more exposure, increased website traffic, and more loyal fan bases thanks to social media.   Another fact – 74 percent of... Read More

​What Is the Modern B2B Buying Process?

The B2B customer experience isn’t a shifting landscape anymore. It’s a whole other planet.   Your customers are relying on honest peer reviews, and they’re not fooled by 100% 5-star evaluations.   They insist on personalized communications – even when those communications are automated.  ... Read More

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