Digital Marketing

Why Events Still Matter in a Snapchat World

At SnapApp, we’re just about at the end of our seemingly nonstop spring event season. Any given week, a chunk of folks from our Boston HQ have been off and running to distant lands, like Phoenix or Las Vegas, extolling the merits of interactive content.   Just a few more shows in these next few... Read More

Best Practices for Building Buyer Personas, From the Experts

According to Hubspot, a buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.   These personas are essential for marketing efforts, as they help you define whom you’re creating content for, what your audience... Read More

Two Cities, One Marketer: Recapping Marketo and Oracle MME in 14 Quick Observations

Year after year, spring typically is a heavy event season in marketing land. But this year, the week of April 24th held a special distinction. Internally, during our prep we called it “Hell Week.” You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing... Read More
How Interactive Content Solves Common Marketing Problems

Solving the 9 Most Common Marketing Problems With Interactive Content

Every day, marketers face new challenges that are unique to their companies and customers. However, it’s safe to say most can bond over a few of the more common marketing problems: Things like lagging website conversion rates, sales funnel underperformance, and poor lead conversion. We’ve all been... Read More

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