Digital Marketing

3 Key Takeaways B2B Marketers Need to Know From the Campaign Confidence Gap Report

In case you haven’t heard, Demand Gen Report just released the results of a brand new survey on the effectiveness of content-enabled campaigns. You might be asking, wait, what’s a content-enabled campaign? You can go here to get the full story, but for the purposes of this survey, DGR defines a... Read More

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. New opportunities, challenges and technologies are emerging every day... Read More
Getting the most out of marketing automation emails

51 Essential Email Marketing Tips to Help Marketing Automation

Marketing automation tools save marketers a lot of time – but there are so many more benefits beyond that. These tools also let us gather insights about how our subscribers are consuming and interacting with our messages. Marketing automation tools also allow us to better serve our customers by... Read More
<p dir="ltr"><a href=";utm_source=blog&amp;utm_campaign=GU 2016-10-03: Buyers Journey with IC&amp;utm_content=callout"><img alt="Ebook-OMC-SnapApp-BuyerJourney-IC-Blog.png" src="/sites/default/files/Ebook-OMC-SnapApp-BuyerJourney-IC-Blog.png" style="width:750px;height:300px;" /></a></p>

From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle

Ask 10 different marketers what the customer lifecycle looks like and you’ll likely get 10 different answers. Each business is unique and each target customer segment is unique. No matter how you try to boil the customer journey down into one of the dozens of models, only knowing your customers... Read More


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