Digital Marketing

9 Holiday Marketing Campaigns That Hit the Mark

9 Top Holiday Marketing Campaigns (For Every Season)

Nothing gets marketers’ creativity flowing quite like an upcoming holiday. Sadly, when executed, many holiday marketing campaigns simply fall flat.   Why is that?   I believe it’s because the audience gets lost in the shuffle. Marketers are so busy trying to find the right images to post on... Read More
Understanding Paid Media and Testing the Right Content

How to Earn Audience Attention With Paid Media: Channel Options & Best Practices

Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places. So how do you know which places are right for your organization? Testing, testing, and more testing. Through experimentation and testing on different paid channels... Read More
How to Find Freelance Content Creators: Best Practices

How to Find Freelance Content Creators: Best Practices

Many marketing teams find themselves in the position of needing to outsource some or all of their content creation. The problem is: Finding the right creators is tough. I hear horror stories all the time. The content they wrote needed so much editing, I may as well have written it myself. It... Read More
5 Ways to Provide Better Feedback and Improve the Review & Approval Process

5 Ways to Provide Better Feedback and Improve the Review & Approval Process

By Hassaan Bey, Content Marketing Manager, Slope You can have all of the structure and organization in the world when it comes to your own creative process. None of that matters if you’re stuck in a complicated approval process. Before launching Slope, a workflow tool built for teams producing... Read More

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