Digital Marketing

From a Marketing Expert: The Millennial Impact on B2B Buying Committees Is Real

Guest post by Joe Cordo, Chief Marketing Officer at WegoWise. Joe has over 30 years in marketing experience, has led five SaaS teams, and has worked extensively in demand gen and content strategy, as well as sales and marketing alignment.   SnapApp recently published a study on generational... Read More
Sales and Marketing Alignment: 45 Experts Explain How To Connect The Dots

Sales and Marketing Alignment: 45 Experts Explain How To Connect The Dots

The B2B sales funnel has changed a lot.   Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. The sales team would attempt to close those leads.   Marketing did their thing. Sales did their thing. Departments... Read More

The Millennials Are Here: Your Move, B2B Marketers

  As a Millennial who actively works to buck the lazy and entitled stereotype (specifically at my job in marketing at SnapApp), I was nervous when I heard our new research with Heinz Marketing was focused on Millennials, assuming it would be added to the growing stack of content on the internet... Read More

Where Sales and Marketing Connect (or disconnect): My First Trip to Content Marketing World

Hi there. My name is Zach, and I work in sales.   This was my first trip to Content Marketing World, and as someone who works in sales attending a content marketing event, I was immediately interested in the relationship between the two.   Over the past several years the Sales and Marketing... Read More


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