Digital Marketing

43 Execs Explain How Millennials Impact B2B Buying Committees

  Today’s buying committees are diverse; Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder thanks to their different preferences.   Though this shift might seem minor, it... Read More

Digital Marketing in the 2000s: What Was It Like?

If you work in the digital marketing world today, you probably know the ins and outs of what can be a very complex strategy with lots of moving parts.   But back in the 2000s, this wasn’t the case. When digital marketing (and what we know today as content marketing) was still in its infancy,... Read More

#salesfail: 3 Gripes Buyers Have with B2B Sales & Marketing

  We just wrapped up some research with our friends at Heinz Marketing looking at the differences between generational preferences on B2B buying committees – how Millennials buy vs. Gen Xers vs. Baby Boomers etc.   More than 500 people responded, all with some level of B2B decision-making... Read More
Interactive Content: The Next Frontier for SEO

Interactive Content: The Next Frontier for SEO

The role that content marketing plays in SEO has become more and more evident within the last five years. In order to be truly successful in SEO, you need a content marketing strategy in place.   But, not just any run-of-the-mill content marketing strategy will work.   You need to know what... Read More

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