Digital Marketing

How to build a lead generation funnel

A Simple 6 Step Guide to Building a Well-Oiled B2B Lead Generation Funnel

Four salesmen sit amidst brimming ashtrays and unused phones. Their eyes are weary and faces tight. A large green chalkboard full of meaningless names taunts them.    “Put that coffee down,” shouts a man as he cuts through the smoky room.    Yes, this is a famous scene from the movie Glengarry... Read More

The Millennials Are Here! Announcing Our New Research on Generational Buying Differences

  Stories of the “entitled Millennial” at work, helicopter parents, and their pervasive desire to be considered special are pretty standard clickbait all across the internet today.   With these type of headlines dominating the storyline of what Millennials are up to, it’s easy to consider them... Read More

43 Execs Explain How Millennials Impact B2B Buying Committees

  Today’s buying committees are diverse; Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder thanks to their different preferences.   Though this shift might seem minor, it... Read More

Digital Marketing in the 2000s: What Was It Like?

If you work in the digital marketing world today, you probably know the ins and outs of what can be a very complex strategy with lots of moving parts.   But back in the 2000s, this wasn’t the case. When digital marketing (and what we know today as content marketing) was still in its infancy,... Read More


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