Digital Marketing

Two Cities, One Marketer: Recapping Marketo and Oracle MME in 14 Quick Observations

Year after year, spring typically is a heavy event season in marketing land. But this year, the week of April 24th held a special distinction. Internally, during our prep we called it “Hell Week.” You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing... Read More
How Interactive Content Solves Common Marketing Problems

Solving the 9 Most Common Marketing Problems With Interactive Content

Every day, marketers face new challenges that are unique to their companies and customers.   However, it’s safe to say most can bond over a few of the more common marketing problems: Things like lagging website conversion rates, sales funnel underperformance, and poor lead conversion. We’ve all... Read More

A Marketing Fitness Plan to Improve Your Content Strategy

A healthy marketing program is much like a healthy exercise regimen. If you let it go to the wayside, you’ll lose strength and flexibility over time – and your marketing strategy will get pudgy around the middle. Marketing fitness requires an ongoing commitment to evaluating your results, checking... Read More

Which Marketing Strategy Is Better? Predictive Vs. Personalization

When it comes to delivering personalized experiences, many marketers are still uncertain of whether or not predictive marketing will help them achieve their objectives. And while they very much want to anticipate needs and deliver highly personalized experiences, they often don’t have enough... Read More

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